Print Colours

4 Colour Process (CMYK):

• • A process similar to photography whereby the image is made by layering 4 colours (Cyan, Magenta, Yellow and Black).
  • The final result can be stunning images but specific colour matching is not guaranteed in terms of consistency between runs or for spot or PMS colours.

Digital print:
All digital printing is 4 colour process (CMYK). Digital Print is based on minimum 300dpi resolution and is not suitable for all applications or artwork. Where necessary a trial or sample should be printed for approval.

Spot (PMS) Colours:

• • Spot colours are specific or nominated colours chosen from a PMS colour chart.
  • PMS stands for Pantone Matching System and means that colours are specifically matched to a colour standard printed on the charts.
  • There are some variations in colour depending upon the substrate or face stock being printed on and/or the finish of the label – but generally there is a strong consistency for colour standards.
  • For company logos where colour is critical a PMS colour would be chosen. PMS or spot colours are usually chosen as an option for labels where only 1-3 colours are chosen. Spot colours can be added to labels with 4 colour process images as well.

Inkjet/Digital Proofs:

• • All digital proofs (particularly when viewed on a computer screen) are representational only. Colours vary from screen to screen and a PMS book should always be consulted to confirm the actual colour that will be printed.
  • An inkjet proof can be provided for 4 Colour Process labels (at a nominal cost) to obtain a closer representation.