If you or your customers are looking for label ideas that really celebrate the festive season and give them a competitive edge, check out the ideas below. There are anticipated delays in supply chain and delivery this festive season so please make sure you and your customers order early. GET YOUR ORDERS IN EARLY to ensure the labels don’t miss out on making the sale seasons…
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seasonal labels & event sales labels
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Labels designed specifically for a particular sale or season, like Christmas themed options are shown to generate increased sales. They are also easily applied to other sales as well (like Black Friday or Halloween). Be mindful that if the item doesn’t sell during the season then it might become redundant – so try to build that into the design or include them as an ‘extra’.
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personalised labels & customised labels
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Personalising or customising products with appropriate theming and messaging is an affordable and easy way to create excitement and interest plus it really makes people connect with a particular product or company. You can also design it so you don’t need to alter the existing branding of your products underneath.
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seasonal label sleeves
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Label sleeves wrap around existing products or packaging to create a new and interesting looks for gifts or celebrations. Leave the backing paper on and just stick the end down, or stick the whole thing down to make it seal the product in. Some people use this to create bundles of products. They are easy to design and can be shaped or simple ‘strips’. Adding customisation and personalisation for focused sales can really wow customers.
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seasonal tags
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If you don’t want a full sleeve you can always add a ‘tag’. Tags can hang from the products (hang tags), be added to the neck of a product (neck tags) or simply be added to the packing material (like a gift card or postcard).
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seasonal pop-up labels
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Use pop-up labels on the top of products to scream out to potential customers ‘pick me’. Pop-up labels can be designed to fit in with the existing aesthetic or something completely different or ‘themed’. They are easily added to existing products without affecting product branding, while gaining attention against competitor products.
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