In addition to getting ready for the CHRISTMAS rush, we are about to enter SUPER SALES season. Previously thought of primarily as a US or China based marketing idea, these sales now present opportunities around the globe to cash in on bargain hunters and the hype associated with each event. The smarter brands have […]
labels & packaging play an important part of our everyday lives. They carry our food, beverages, medication and many other useful and important items. The relationship between labels and packaging and their impact on the environment can be complex. QLM has the expertise and supply chain to provide practical and easily accessible solutions that provide true […]
Inside Out trend, sometimes referred to as ‘Minimal Outside – Maximum Inside’ (or a variation of this), uses creative or innovative designs and messaging to build excitement and elevate the experience when packages are opened. With the shift to mass delivery of products through online purchasing, many consumers miss the sensory gratification that comes from visiting an actual store. […]
While packaging was originally designed to be purely functional, protecting products particularly during the transportation phase, it is now much more than this and is very much a reflection of the values of the brand or product inside. As such, there are many more considerations than just form and function. Smart Packaging is an extension […]
Every marketing person will tell you it is all about engagement, while every sales manager will say it is about sales. In reality it is a combination of both of these things. Staying connected with customers throughout the purchase life-cycle to create an ongoing and lasting relationship. Existing customers provide a much easier path for sales growth, but […]
The best QR codes aren’t just about business growth, they must also satisfy customers. Follow these guidelines to ensure your QR codes really hit the mark! display QR codes where people can and will scan them Collect different virtual landmark stickers with QR Codes & win prizes. Source: pepsidrc.com It needs to […]
QR codes are used to connect people with online information and are easily scanned using the camera of smartphones without needing to initiate any apps. It is this ease and the mass adoption by the general public that separates them from regular barcodes and other technology. QR codes (which stands for Quick Response) are […]
Now you understand what a QR Code can do, it is time to evaluate what it can do for our business and create your own. You will need to consider: QR code generator software QR Code types: Static vs. Dynamic 4 Steps to create your QR Code QR code generator software There are […]
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