Super Sales Season

SALE seasons are about to go into overdrive for retail and online sales. If you want to be part of it then you need to get your labels ready NOW!!! The biggest sales of the year are the perfect time to cash in on the hype, so ensure your products and bargains are ready to be delivered.

Halloween (Sunday 31st Oct, 2021)   ‘Trick or treating’ has become a global phenomenon and many people now buy gifts for friends and family. Halloween’s origins relate to the Christian based eve of All Hallows Day, a time dedicated to remembering the dead. Pumpkins, witches and ghosts feature heavily in theming and culminate with children dressing up in ghoulish costumes and collecting candy from strangers – creepy huh!

Singles Day (Thursday 11th Nov, 2021)    Originally called Bachelor’s Day, the unofficial Chinese holiday that celebrates people who are not in a relationship has swept the world and is now the world’s largest e-commerce event, by a HUGE margin. This is all about bargains and brands have taken to providing their best deals on this day. Consumers are particularly savvy about a good deal so you need to make sure your deal is a good one. PS lots of people in relationships also buy on this day!

Black Friday (Friday 26th Nov, 2021)   Essentially a shopping ‘holiday’ the day after Thanksgiving in the US, Black Friday refers to retailers being “in the black,” a financial phrase describing the profitability and prosperity of a business, in contrast to being “in the red,” or in a deficit. Although its origins are in the US it is now a global event. Sales events used to concentrate on a ‘shared’ experience and often began at midnight to create a sense of urgency. This year will probably see more online or click and collect options but it is still widely used around the globe as the ‘sales opportunity of the year’.

Cyber Monday (Monday 29th Nov, 2021)   Designed to bookend the weekend of sales from Black Friday, Cyber Monday is all about online tech deals. Everything from phones to TVs and fit bits. Incredibly popular, many retailers now leave the ‘last day’ to release the best deals as they sell out all the models from the previous year. If you like a tech bargain this is the one. Try sales that sell-out or have an in-built timer to create urgency.

Super Saturday (18th Dec) (the Saturday before Christmas)   Many people still have a list of things not done before Christmas, so it is panic buying time! This sale is ideal for retail but not so much if it needs to be ordered online and delivered. Christmas Day this year is on a Saturday so you get a whole week to get things delivered – maybe start your Super Saturday teasers early?

Christmas & Boxing Day Sales (Sunday 26th Dec, 2021)   The Boxing Day Sale in Australia used to be the number 1 chaotic sale in the retail world. With the increase in pre-Christmas sales it has lost some market share but still continues to generate interest and sales. It is a great time to offload anything that wasn’t sold during the year as you prepare for the new year.

New Year’s Eve & Lunar New Year (Tuesday 1st February, 2022)   2022 is the Year of the Tiger (King of all the beasts), the perfect symbol for strength, braveness and a way to exorcise evils. Preparations for Lunar New Year (also known as Chinese New Year or ‘Tet’ in Vietnam) start in the month before and people often buy presents, decorations, food and clothing. It is also the time to ‘clean house’ both literally and metaphorically to ‘sweep away the bad luck of the previous year’. Red and gold feature heavily along with many exciting new designs and themes.