While packaging was originally designed to be purely functional, protecting products particularly during the transportation phase, it is now much more than this and is very much a reflection of the values of the brand or product inside. As such, there are many more considerations than just form and function. Smart Packaging is an extension […]
Every marketing person will tell you it is all about engagement, while every sales manager will say it is about sales. In reality it is a combination of both of these things. Staying connected with customers throughout the purchase life-cycle to create an ongoing and lasting relationship. Existing customers provide a much easier path for sales growth, but […]
The best QR codes aren’t just about business growth, they must also satisfy customers. Follow these guidelines to ensure your QR codes really hit the mark! display QR codes where people can and will scan them Collect different virtual landmark stickers with QR Codes & win prizes. Source: pepsidrc.com It needs to […]
QR codes are used to connect people with online information and are easily scanned using the camera of smartphones without needing to initiate any apps. It is this ease and the mass adoption by the general public that separates them from regular barcodes and other technology. QR codes (which stands for Quick Response) are […]
Now you understand what a QR Code can do, it is time to evaluate what it can do for our business and create your own. You will need to consider: QR code generator software QR Code types: Static vs. Dynamic 4 Steps to create your QR Code QR code generator software There are […]
Trade Labels now manufacture flexible packaging right here in Melbourne, Australia. Flexible packaging is a highly versatile option that is economical, customisable and easily created in a variety of sizes. If you are looking for options for your products that require durability and portability, here are some of the benefits of Trade Labels’s flexible packaging: […]
2022 is cautiously seen as a break-out opportunity for many businesses. It is vital you look at what is happening in the market to ensure your business and products look awesome! Adapting and pivoting requires inspiration and connectivity. These are the hottest trends we predict will have the biggest impact, for your labels & packaging […]
PANTONE® COLOR OF THE YEAR 2022 is Pantone 17-3938 Very Peri For the first time in their history, the Pantone Color Institute TM created a new colour. A colour to encourage inventiveness and creativity in a world of unprecedented change. Very Peri is the colour to reflect and represent what is taking place around the world. […]
If you or your customers are looking for label ideas that really celebrate the festive season and give them a competitive edge, check out the ideas below. There are anticipated delays in supply chain and delivery this festive season so please make sure you and your customers order early. GET YOUR ORDERS IN EARLY to […]
SALE seasons are about to go into overdrive for retail and online sales. If you want to be part of it then you need to get your labels ready NOW!!! The biggest sales of the year are the perfect time to cash in on the hype, so ensure your products and bargains are ready to […]